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TikTok is introducing a new feature that permits them to lessen the quantity of AI-made content appearing in their timelines. This move comes as the service disclosed that it now features in excess of 1 bn AI videos.

Pilot Phase and Launch

The new functionality is in a pilot phase over the next few weeks before a full-scale release. This development comes amid a increase in AI content, fueled by recent content generation software.

AI Proliferation Online

Recent reports that approximately a tenth of the quickest rising channels on another major platform exclusively feature AI-generated videos. A large amount of this content is deemed “AI slop”, a term for inferior, bulk-generated content that is frequently nonsensical or surreal.

Our research shows that numerous viewers like content made with AI tools, including AI artwork to science explainers, and we intend to give people the ability to see more or less of that, according to their own likes,” stated a platform representative.

Scale of AI Content

The service shared that there are currently 1.3 billion videos on its service labeled as made with AI. In total, more than 100 m pieces of content are submitted to the service daily, making AI-generated material a limited part of its overall inventory.

How to Adjust Settings

Viewers will be in a position to decrease or raise the volume of AI content they watch by opening the “manage topic” setting in the platform and picking “AI-generated content”. Additional categories that can already be adjusted under the tool include current affairs, clothing, beauty, and movement.

Content Labeling and Policies

TikTok’s rules require content makers to identify convincing artificially created content, and it bans harmful deepfakes of well-known individuals or emergencies. Any realistic AI video that is not labeled can be deleted under its community policies.

Furthermore, the platform will from now on apply an “AI-made” watermark to content produced via its own AI tools, or identified by an cross-platform project for spotting content made by AI. This action is designed to stop users from trying to evade the tagging system.

AI Literacy Programs

The company is additionally introducing a two million dollar educational fund for experts and groups to develop learning resources about using AI responsibly. This initiative will support educational bodies focused on training coding and technology.

Moderation Strategy

The platform has defended its content review process, following controversy over intentions to cut jobs for a large number of safety staff in the United Kingdom. The company is set to cut a significant number of roles in its content moderation division in its British office, with trade unions and online safety experts expressing worry that humans are being replaced by automated systems.

A company official clarified that human moderation would remain essential, but AI can protect employees by removing the most graphic content prior to it is viewed by humans. TikTok stated a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its automated systems.

We believe it is crucial to balance people and machines to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”